WILMINGTON, DE, UNITED STATES, August 6, 2025 /EINPresswire.com/ -- Allied Market Research published a new report, titled, "Network Traffic Analytics Market Growing at 17.4% CAGR | Reach USD 3,106 Million by 2026 Globally." The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segments, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain a thorough understanding of the industry and determine steps to be taken to gain competitive advantage.
The global network traffic analytics market size was valued at $865 million in 2018, and is projected to reach $3,106 million by 2026, registering a CAGR of 17.4% from 2019 to 2026.
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Driving Factors
Growth of the global media and entertainment storage market is driven by factors such as growth in popularity of 4K UHD content; rise in shift from traditional to digital advertising channels; and growth in demand for creation and distribution & conversion of video content. In addition, rapid advances in areas including workflow collaboration, artistic creativity, and new distribution models across the media and entertainment industry fuels the market growth.
Market Segmentation
The global network traffic analytics market is segmented on the basis of component, organization size, industry vertical, and region. Based on component, the market is bifurcated into solutions and services. On the basis of deployment type, the market is bifurcated into on-premise and cloud. Based on organization size, the market is divided into large enterprises and small & medium enterprises. Based on end user, the market is classified into service providers, enterprises, and data center. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Players
Some of the key players in network traffic analytics market analysis include Accenture, Juniper Networks Inc., Symantec, Juniper Networks, IBM Corporation, Huawei Technologies Co. Ltd., Cisco Systems Inc., Allot Communication, Ascom Holdings and Nokia Networks.
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By region, North America dominated the global market in 2018 and is expected to remain dominant during the network traffic analytics market forecast period due to presence of major market players such as Microsoft, IBM, Cisco, in the region. In addition, increase in adoption of the network traffic analytics solutions among the users is also contributing to the growth in this region.
Based on deployment type, the on-premise segment dominated the global network traffic analytics market in 2018 and is expected to generate highest revenue during the forecast period. The large enterprises are more likely to deploy network traffic analytics platform on-premise due to their major preference toward data privacy. However, the cloud segment is expected to witness highest growth rate in the upcoming years. The growth of this segment is mainly attributed to flexibility associated with the cloud deployment, which is increasing its demand for cloud solutions among numerous organizations as it allows them to switch or keep their business data on cloud as well as on-premise.
In terms of end user, the enterprise segment is expected to witness high adoption of network traffic analytics solutions and services. Among these end users, enterprises segment is expected to have the largest market size during the forecast period due to increase in adoption of these solutions as it help enterprises in collecting and evaluating the data, which in turn empowers enterprises in identifying performance issues and security threats. However, the data centers are getting flooded with the data due to which, identifying network threats & issues, usage spikes, and providing high-quality services is becoming crucial for them, the data center segment is expected to witness highest growth rate in the upcoming years.
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Key Findings of the Study:
● Based on component, the solutions segment dominated the global network traffic analytics market in 2018 and is expected to generate highest revenue during the forecast period.
● Based on deployment type, the on-premise segment dominated the market in 2018 and is expected to generate highest revenue during the forecast period. However, the cloud segment is expected to witness highest growth rate in the upcoming years.
● On the basis of organization size, the large organizations segment dominated the global network traffic analytics market in 2018 and it is expected to remain dominant throughout the forecast period.
● In terms of end user, the enterprises segment dominated the global network traffic analytics industry in 2018 and is expected to generate highest revenue during the forecast period.
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